Overview

Part of the 3M corporate umbrella, Scotch is uniquely positioned as one of the most ubiquitous brands in the world. Although a trusted product, their current brand and package design lacks cohesiveness, which could confuse consumers and cause them to spring for cheaper, generic brands.

After an extensive audit of the brand and its competitors, a refresh was proposed to breathe new life into the established brand, as well as to expand Scotch’s line of eco-friendly tape across their entire product line. The challenge was to create a unified aesthetic that boldly conveys dependability and creativity, while sticking true to the Scotch brand.